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PRIVACY & COOKIE POLICY

Last updated: August 2026

Ghost Riders respects your privacy and is committed to handling personal information responsibly.

This Privacy & Cookie Policy explains what personal information we collect, why we use it, who we may share it with and the rights available to you.

1. WHO WE ARE

The data controller responsible for personal information processed through this website is:

Legal Business Name: [INSERT]
Trading Name: Ghost Riders
Address: [INSERT]
Email: [INSERT]

For privacy enquiries, contact us using the email address above.

2. INFORMATION WE MAY COLLECT

Depending on how you interact with Ghost Riders, we may collect information including:

  • Name.

  • Billing address.

  • Delivery address.

  • Email address.

  • Telephone number.

  • Order information.

  • Products purchased.

  • Customer-service communications.

  • Returns and warranty information.

  • Device/browser information.

  • IP address.

  • Website usage information.

  • Marketing preferences.

  • Information necessary to prevent fraud.

  • Information you voluntarily provide to us.

Where finance is requested, additional information may be collected directly by the relevant finance provider under its own privacy arrangements.

3. PAYMENT INFORMATION

Payments are processed through the payment providers made available through our website.

Ghost Riders does not necessarily receive or store your complete payment-card details.

Payment providers process payment information according to their own privacy and security policies.

Payment provider(s): [INSERT ACTUAL PROVIDERS]

4. HOW WE USE PERSONAL INFORMATION

We may process personal information to:

  • Process orders.

  • Take and administer payments.

  • Arrange delivery.

  • Communicate about purchases.

  • Provide customer support.

  • Process returns and refunds.

  • Administer warranty claims.

  • Prevent and detect fraud.

  • Maintain appropriate business and tax records.

  • Improve our website and services.

  • Analyse website performance.

  • Send marketing where we have an appropriate lawful basis.

  • Comply with legal and regulatory obligations.

  • Establish, exercise or defend legal claims.

5. LAWFUL BASES

Under UK data-protection law, we need a lawful basis for processing personal information.

Depending on the activity, we may rely on:

Contract — where processing is necessary to fulfil or take steps relating to your purchase.

Legal obligation — where we must process information to comply with law.

Legitimate interests — where processing is reasonably necessary for our legitimate business interests or those of another party, provided your rights do not override those interests.

Consent — where you have given valid consent, such as for certain marketing or non-essential cookies.

Different processing activities may rely on different lawful bases.

6. ORDER FULFILMENT & DELIVERY

To fulfil your order, we may share necessary personal information with businesses involved in completing the transaction, such as:

  • Delivery/courier companies.

  • Payment processors.

  • Warehousing or fulfilment providers where applicable.

  • Manufacturers/distributors where necessary to resolve support or warranty matters.

Only information reasonably necessary for the relevant purpose should be shared.

7. FINANCE

Where you apply for finance, information may be processed by the finance provider and/or broker.

Finance providers may conduct identity, eligibility, affordability and credit checks according to their own terms and privacy policies.

Finance provider/broker: [INSERT]

Please read the relevant provider's privacy information before applying.

8. MARKETING

Where permitted, we may send information about products, offers, launches or Ghost Riders news.

Where consent is required, we will ask for it.

You can unsubscribe from electronic marketing using the unsubscribe facility provided or by contacting us.

Stopping marketing does not prevent us sending essential service communications relating to an order.

9. COOKIES

Our website may use cookies and similar technologies.

Cookies are small pieces of information stored on or accessed through your device.

They can be used for purposes such as:

  • Keeping the website functioning.

  • Remembering preferences.

  • Shopping-cart functionality.

  • Security.

  • Understanding website performance.

  • Analytics.

  • Advertising and marketing where permitted.

10. ESSENTIAL COOKIES

Some cookies are necessary for the website to function correctly and may not require consent where legally exempt.

These can support functions such as security, checkout, shopping baskets and network management.

11. ANALYTICS & MARKETING COOKIES

Where required by law, analytics, advertising and other non-essential cookies will not be placed until appropriate consent has been obtained.

Our website's cookie banner/preferences tool should allow you to accept or reject relevant categories.

Analytics/advertising services used: [INSERT — e.g. Google Analytics, Meta Pixel, etc., ONLY IF ACTUALLY USED]

12. WEBSITE PLATFORM

Our website is hosted/operated using Wix.

Wix may process certain information in connection with providing website, hosting, e-commerce, security and related services.

You should also review the privacy information provided through the relevant Wix services.

13. WHO WE MAY SHARE INFORMATION WITH

Where necessary and lawful, personal information may be shared with categories of recipients including:

  • Website and hosting providers.

  • Payment processors.

  • Couriers.

  • Finance providers.

  • IT/service providers.

  • Accountants and professional advisers.

  • Manufacturers or distributors where necessary for warranty/support.

  • Analytics and marketing providers where enabled and lawfully used.

  • Government, regulatory or law-enforcement authorities where legally required.

We do not sell customers' personal information.

14. INTERNATIONAL TRANSFERS

Some service providers may process personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we will rely on an appropriate lawful transfer mechanism or ensure the relevant provider does so.

15. HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, warranty, fraud-prevention and dispute-resolution requirements.

Different types of information may have different retention periods.

When information is no longer required, it will be deleted, anonymised or otherwise appropriately disposed of where reasonably practicable and required.

16. SECURITY

We take reasonable organisational and technical measures designed to protect personal information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their own account credentials secure.

17. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, UK data-protection law may give you rights including:

  • The right to be informed.

  • The right of access.

  • The right to rectification.

  • The right to erasure.

  • The right to restrict processing.

  • The right to data portability.

  • The right to object.

  • Rights relating to certain automated decision-making.

These rights are subject to legal conditions and exceptions.

18. ACCESSING YOUR INFORMATION

If you wish to exercise a data-protection right, contact:

[PRIVACY EMAIL]

We may need to verify your identity before fulfilling a request.

We will respond within the timeframe required by applicable law.

19. COMPLAINTS

If you have concerns about how Ghost Riders handles personal information, please contact us first so we can try to resolve the matter.

You also have the right to complain to the UK's data-protection regulator, the Information Commissioner's Office (ICO).

20. CHILDREN'S INFORMATION

Our website is not intended to collect personal information directly from children who cannot lawfully provide the relevant information or consent.

Where a parent or guardian purchases a youth vehicle, the purchaser's information should be used for the transaction unless another lawful arrangement applies.

21. THIRD-PARTY WEBSITES

Our website may contain links to websites operated by other organisations.

Those organisations are responsible for their own privacy practices.

We recommend reading their privacy notices before providing personal information.

22. CHANGES TO THIS POLICY

We may update this Privacy & Cookie Policy to reflect changes to our business, website, service providers or legal obligations.

The latest version will be published on our website with an updated revision date.

23. CONTACT US

For questions about privacy or personal information:

Ghost Riders
 

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Last updated: Aug 2026

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